South Korea with Iris

What is Korea-style skincare? Which cosmetic brands to choose?  Korean cosmetics are becoming increasingly popular worldwide, with hundreds or even thousands of brands available in various stores globally. Many girls are embracing the multi-step skincare routine, and K-beauty trends are gradually taking over the world. However, with this surge in popularity comes a growing number of counterfeit products, low-quality items, and unreliable information about skincare and cosmetics. As a result, consumers find it increasingly challenging to choose the right, reliable, high-quality, and original products.  Unfortunately, a significant portion of people lack knowledge about skincare and struggle to select products tailored to their skin type. This can lead to suboptimal results or, in the worst-case scenario, skin issues such as breakouts, dryness, flakiness, disruption of the skin's hydrolipidic balance, and more. To avoid these problems and not waste money on ineffective or unsuitable

  One of the largest events in the Korean beauty industry is the International Beauty Exhibition InterCharm. And today is the last day of the exhibition. This is probably one of the largest beauty exhibitions after the pandemic. InterCharm exhibition This year the exhibition took place from August 30 to September 1 at the COEX Exhibition Complex in Seoul. About 500 companies participated, and more than 25,000 people visited the exhibition itself. According to statistics, every year people from more than 50 countries come to this exhibition. First of all, the InterCharm exhibition is an opportunity to get acquainted with trends and new products in the beauty industry not only in Korea but also in other countries of the world. This year, there were many foreign pavilions such as India, China, Japan, etc. The exhibition presents not only cosmetics, but also equipment, beauty gadgets, cosmeceuticals, dietary supplements and vitamins, packaging, and so on. In general, everything that is con

When you hear 'Korea' what comes to your mind first? K-Pop? Kimchi? K-drama? Or maybe cosmetics? Korean cosmetics became worldwide popular during the last 2-5 years. Although many people still think that Korean cosmetics are only for Koreans, much more people despite race and skin colour use Korean cosmetics. There are lots of different Korean brands of cosmetics, and the product price varies as well. Today I want to take you to the Sulwhasoo Flagship store which is located in Seoul, in a very traditional area.  About Sulwhasoo  Sulwhasoo is one of the most popular cosmetics brands in Korea. And it is a luxury brand. Actually, I think the product case, design, and package tell about it. Sulwhasoo was built on a foundation of more than 50 years of enterprising spirit and innovation. Its heritage can be traced back to the 1960s. In 1966, Amorepacific launched the “ABC Ginseng Cream,” the first-ever Ginseng-based cosmetic product, which became a prototype for Sulwhasoo. In 1997, r