South Korea with Iris

What is Korea-style skincare? Which cosmetic brands to choose?  Korean cosmetics are becoming increasingly popular worldwide, with hundreds or even thousands of brands available in various stores globally. Many girls are embracing the multi-step skincare routine, and K-beauty trends are gradually taking over the world. However, with this surge in popularity comes a growing number of counterfeit products, low-quality items, and unreliable information about skincare and cosmetics. As a result, consumers find it increasingly challenging to choose the right, reliable, high-quality, and original products.  Unfortunately, a significant portion of people lack knowledge about skincare and struggle to select products tailored to their skin type. This can lead to suboptimal results or, in the worst-case scenario, skin issues such as breakouts, dryness, flakiness, disruption of the skin's hydrolipidic balance, and more. To avoid these problems and not waste money on ineffective or unsuitable

  One of the largest events in the Korean beauty industry is the International Beauty Exhibition InterCharm. And today is the last day of the exhibition. This is probably one of the largest beauty exhibitions after the pandemic. InterCharm exhibition This year the exhibition took place from August 30 to September 1 at the COEX Exhibition Complex in Seoul. About 500 companies participated, and more than 25,000 people visited the exhibition itself. According to statistics, every year people from more than 50 countries come to this exhibition. First of all, the InterCharm exhibition is an opportunity to get acquainted with trends and new products in the beauty industry not only in Korea but also in other countries of the world. This year, there were many foreign pavilions such as India, China, Japan, etc. The exhibition presents not only cosmetics, but also equipment, beauty gadgets, cosmeceuticals, dietary supplements and vitamins, packaging, and so on. In general, everything that is con

Hi, Everyone! Travelling to Korea is not just about visiting Korean historical and cultural places, eating Korean food, watching traditional performances, etc. Travel to Korea is also might be a visiting Korean beauty fair, which opens about twice a year. Actually, there are much more beauty fairs in Korea, but a huge-scaled one is usually 1–2 times a year. In this post, I will share with you one of them, which is called Inter Charm. I have been to such Beauty Fairs many times. Just as a visitor, or as a part of my job, or just passing by. Usually, Beauty Fair takes a place in COEX (Seoul) or KINTEX (Ilsan) exhibition centers. I liked COEX one more, because it is located close to my place, and because COEX is not just an exhibition center, it is also a huge trade-shopping-business-conventional-entertainment, etc center. You can find a lot of stuff to do, to eat, to enjoy, to read, to shop…here. Like with many other festivals and fairs, InterCharm was also in Fall. It is usually October