One of the largest events in the Korean beauty industry is the International Beauty Exhibition InterCharm. And today is the last day of the exhibition. This is probably one of the largest beauty exhibitions after the pandemic.
InterCharm exhibition
This year the exhibition took place from August 30 to September 1 at the COEX Exhibition Complex in Seoul. About 500 companies participated, and more than 25,000 people visited the exhibition itself. According to statistics, every year people from more than 50 countries come to this exhibition.
First of all, the InterCharm exhibition is an opportunity to get acquainted with trends and new products in the beauty industry not only in Korea but also in other countries of the world. This year, there were many foreign pavilions such as India, China, Japan, etc.
The exhibition presents not only cosmetics, but also equipment, beauty gadgets, cosmeceuticals, dietary supplements and vitamins, packaging, and so on. In general, everything that is connected with beauty.
Also, the InterCharm International Beauty Exhibition is an opportunity for young companies to express themselves and find partners. And this year, many new brands could be found at the exhibition. One of the brands was presented at the Inter Charm exhibition.
In addition, the exhibition hosts various events, seminars, and competitions. And each visitor can win different prizes.
Beauty industry trends
Many companies and brands are focusing heavily on the environment. The so-called 'eco-friendly' trend. Preference is given to quickly recyclable plastic, replacing plastic with paper or other less environmentally harmful materials, etc.
For example, one of the companies, instead of using stickers on jars, knocks out the name of the product on the lid. Or attach a paper card.
Also, a lot of Vegan products have appeared. They are trying to make cosmetics compositions more natural, abandoning artificial ingredients.
And of course, dietary supplements and vitamins. Beauty comes from within. And how we look depends on our health. Therefore, more and more dietary supplements and vitamins are appearing on the Korean market. The most trendy are collagen sticks in jelly and liquid form.
Unusual companies
This year InterCharm featured a variety of companies with a variety of products. Some of them were quite unusual, and to some extent even shocking, especially for Korea.
First, there was a full range of goods and equipment for hairdressing salons. And in order to properly acquaint customers with their products, the company launched a mini-salon right at the exhibition. They provide a full package of services, from shampooing to hair styling. And guess what? The queue was impressive.
The shocking product was from a company that specializes in feminine hygiene. They had a fairly large booth, which exhibited photographs with the results of using the company's products. What kind of product is this? These are masks for female genital organs 🙂
Official website: https://www.intercharmkorea.com/
Comments
Post a Comment