When you hear 'Korea' what comes to your mind first? K-Pop? Kimchi? K-drama? Or maybe cosmetics? Korean cosmetics became worldwide popular during the last 2-5 years. Although many people still think that Korean cosmetics are only for Koreans, much more people despite race and skin colour use Korean cosmetics. There are lots of different Korean brands of cosmetics, and the product price varies as well. Today I want to take you to the Sulwhasoo Flagship store which is located in Seoul, in a very traditional area. About Sulwhasoo Sulwhasoo is one of the most popular cosmetics brands in Korea. And it is a luxury brand. Actually, I think the product case, design, and package tell about it. Sulwhasoo was built on a foundation of more than 50 years of enterprising spirit and innovation. Its heritage can be traced back to the 1960s. In 1966, Amorepacific launched the “ABC Ginseng Cream,” the first-ever Ginseng-based cosmetic product, which became a prototype for Sulwhasoo. In 1997, r